Bloom
Patron Development for Arts and Culture
To Arts and Culture Leaders,
Do you have a clear, fact-based strategy for attracting, retaining, and developing new audiences? Is it working?
Your core audience accounts for the majority of your earned and contributed revenue. Each season, this core group is getting smaller. They’re attending less often and they’re cutting back on donations.
Your most critical strategic challenge is to develop new audiences and to win the support of a new generation of donors. And you’re looking for ideas.
Understanding your patrons
You collect a tremendous amount of data from your patrons in your box office and fundraising systems. You collect even more from satisfaction and participation surveys. Don’t forget e-mail and the traffic to your website.
This data contains invaluable insights into patron behavior and preferences — insights to help develop effective, fact-based programs for new patron acquisition, retention, and development. But, like most of your peers, you lack the time and expertise needed for this important task.
What moves your audience?
What if you could truly listen to what your patrons are telling you? What if you could distinguish between the different segments that you serve? What if you could personalize your communications to each segment — even to each individual — to maximize response?
Imagine you could identify the characteristics of your most valuable segments and use this knowledge to target and develop new audiences. And imagine you had the technological horsepower to reach and move these new audiences in their medium of choice: online, social, or mobile.
Transform your marketing and fundraising
Bloom is a patron development solution for arts and culture organizations. We’re an outsourced analytics and technology team with the expertise to unlock the unique insights hidden in your ticketing and fundraising systems, particularly Tessitura. Your world is data rich and information poor. We can help you achieve a balance.
Through segmentation, data mining, and predictive modeling, we can help you tailor and target your marketing and fundraising campaigns so that they perform dramatically (and measurably) better. And, with cutting-edge technology skills, we can help you reach and develop new audiences in creative and effective ways that increase their support for your organization.
The expertise your team needs
You’re determined to transform your organization into a healthy and vital part of the life of your community. We can provide the support your staff needs to tackle the toughest marketing and fundraising challenges you’ll find along the way.
Contact us to learn more about how Bloom can help your organization!
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