Does Groupon Work for Small Businesses?
Posted by Sridhar Mutyala at 12:06 AM · No Comments

Small business owners have some interesting choices to make when Groupon (or one of its many clones) calls. Here are some useful articles, blog posts, and research papers to help you think through the decision of whether to do a deal and, if so, what type of deal to choose.

Another very important consideration is how to measure the success of a daily deal. Measurement is close to our hearts, and we have a post in the works to help you sort things out.

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